Finally, the comprehensive perinatal support you’ve been searching for.

A digital companion in your pocket.

Macha is here to guide you on your journey to parenthood with a personalised program, evidence-based resources, data-driven insights, and continuous care from conception through birth and beyond.

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AI Coach – Your Personalized Guide

Your AI-powered guide, "Aida," offers tailored, evidence-backed recommendations and insights through each phase of your journey, providing a mom-approved, interactive experience that keeps you informed and supported.

Comprehensive Health Tracking

Stay connected with your well-being through both active and passive tracking of physical and mental health. Aida offers smart prompts to gather key information and address concerns before they escalate.

Predictive Health Insights

Anticipate common perinatal challenges with guidance that's personalized to you and your stage, helping you stay a step ahead and make empowered choices for you and your baby.

On-Demand Support

Connect with professional, verified midwives for real-time advice, ensuring you feel heard and cared for whenever you need it most.

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Postpartum Wellness Plan

A smooth transition to postpartum life with guidance in managing mood, sleep, and physical recovery.

Emotional Check-ins and Expert Resources

Continue receiving insights, tailored exercises, and content focused on your postpartum needs from Aida.

Connection to Providers

Access to on-demand professional support and connection to maternal health resources if needed.

Why Macha is Different

Most pregnancy resources focus on the foetus and stop short at birth, but Macha supports parents across the entire perinatal period, including the fourth trimester, with clinically-backed guidance and micro-interventions when you need them most. Whether helping you manage first-trimester fatigue or preparing for postpartum changes, Macha is built to adapt to every step and empower your care journey.


Support That Grows With You

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Terms & Conditions

Terms & Conditions

The purpose of this website is to showcase a test version of [software product] to potential users ("Users") and enable users to explore the intended product, its use cases and benefits. 


This website is owned and operated by Nesta Mission Studio. You can find our full details below. Use of the site is subject to these Terms. Our Privacy Notice explains how we use personal information which we may collect via the site. If you don’t agree with these Terms or our Privacy Policy, please don’t use this site.


The information, materials, and logos on this site belong to Mission Studio. We make no representation or warranty about the content, including in relation to non-infringement of intellectual property rights.


The purpose of the content on the site is to provide and collect  information only. Mission Studio will not be liable for any decisions that you make as a result of reviewing the content or signing up to our waitlist. Mission Studio cannot compensate you for any loss you may suffer as a result of:

  • Actions you take based on anything you read on these pages;
  • Any mistake or inaccuracy in the content on our website;
  • Any parts of our website being unavailable or inaccessible;
  • Your use of any organisation’s website that you can access from our website (including any purchase from that organisation and any use they make of the personal data you provide to them);
  • The downloading of any material from our website.


Mission Studio will not exclude any liability we may have in the unlikely event we have been fraudulent or negligent and as a result we cause death or personal injury in connection with this website.


When using the site, you must not use this site to:

  • Post, share, or transmit material that is unlawful or infringes anyone else’s rights;
  • Use the site for any commercial purpose not related to the [software product] or its services;
  • Engage in any activity that is abusive, defamatory, or obscene or that harasses, distresses, or restricts anyone else’s use and enjoyment of the site or otherwise damages our reputation;
  • Transmit software viruses or code designed to interrupt, destroy, or compromise the integrity of computer software, hardware, or telecommunications equipment.


You must:

  • Act lawfully, ethically, and in good faith and comply with these Terms;
  • Act with common sense, integrity, and treat others with respect;
  • Not lie, misrepresent something or someone, or pretend to be someone else;
  • Be polite and respectful when you communicate or interact with others.


As permitted by law, you shall release, defend (at Mission Studio’s option), indemnify, and hold Mission Studio harmless from and against any claims, liabilities, damages, losses, and expenses, including, without limitation, all reasonable legal and professional fees, arising from or in any way connected with: (a) your breach of these Terms, (b) your improper use of the website, (This indemnity shall only apply if and to the extent that the claims, liabilities, damages, losses, and expenses have been caused by your breach of obligations under these Terms.


The information on this site is subject to change from time to time, and we can't guarantee that it will always be accurate or up-to-date. We are not responsible for the content of external sites to which you may link from this site. We don’t guarantee that the site will always be available or free from errors or viruses. You are responsible for installing virus-checking software to protect your hardware. As far as legally possible, we and our partners exclude all liability for any loss or damage suffered as a result of using or accessing our site, whether direct or indirect, and however arising, including any loss of data or damage caused by downloading content from our site.


These Terms may be varied from time to time. If you use the site after any change has been made, you will be deemed to have accepted the change. 


Mailing List


If you subscribe to our mailing list, it is managed by Mailchimp. For more information, please refer to our Privacy Notice and Mailchimp's privacy policy.


These Terms are governed by English law, and the courts of England and Wales will have jurisdiction over any dispute arising from them.


Nesta, a company limited by guarantee registered in England and Wales with company number 7706036 and charity number 1144091. Registered as a charity in Scotland number SC042833.


Registered office: 58 Victoria Embankment, London EC4Y 0DS

Privacy Policy

Privacy Policy

This website is owned and operated by Nesta Mission Studio — full details are available below. This privacy policy explains how Mission Studio uses personal information collected via this site. We are committed to protecting your privacy and take all reasonable precautions to safeguard personal information.


1. What kind of information do we collect?

  • Sign-up details: If you register or sign up for Macha, we will ask for personal information such as your name and contact details (including email address).
  • Feedback and surveys: We may ask you for feedback on the test version of Macha via a survey. We may also reach out to you directly, for additional feedback or to participate in a trial.

  • 2. What do we do with the information we collect, and what is our legal basis for this?
  • Sign-up details: We use your details to provide access to a waitlist and test version of Macha, as well as surveys. Our legal basis for collecting and processing your information in this way is your consent. You have the right to withdraw your consent at any time, as described in the “Marketing” section below. Our mailing list sign-ups are managed through MailChimp, which complies with GDPR. This ensures that your information is stored and managed in line with privacy regulations.
  • Third-party processors: We may use third-party platforms and processors to deliver newsletters, process applications, event registrations, and manage requests related to your data and contact preferences. Our use of third-party processors is based on our legitimate interest in leveraging technology for efficiency. To protect your data, we enter into legally binding agreements with these third parties, requiring them to maintain appropriate technical and organisational safeguards.
  • Feedback and surveys: If you agree to give us feedback directly or complete a survey, we use this information to improve our test version of Macha and our related activities.
  • General processing: We may also use your information to analyse and improve our services, customise content to your preferences, notify you of relevant updates, prevent fraud, and protect users.

Whenever possible, we anonymize or minimise the data retained for our business analysis purposes. For all types of information collected, please ensure that the details you provide are accurate and up to date. If you provide information about someone else, please make sure to get their consent first.


3. How long will we keep your information?

  • General principle: We keep personal information only for as long as necessary to fulfil the purpose for which it was collected. We will securely delete data once it is no longer needed for that purpose.
  • Consent records: We keep records of consent, and any withdrawal of consent, on file for as long as we use your data in line with that consent and for 6 years afterward.
  • Research: Research data will be retained according to Mission Studio’s needs and any external research requirements. Data is reviewed every 5 years to assess its continued value, and wherever possible, data is anonymized or pseudonymized.


4. Marketing

If you sign up for our mailing list, we will use your details to keep you informed about the latest news and information relating to the test version of Macha. We may also request feedback, including through our annual audience survey.

MailChimp manages our mailing list and ensures GDPR compliance. We gather statistics on email opens and clicks to monitor and improve our offerings. If you wish to unsubscribe from marketing communications, you can do so at any time by clicking the unsubscribe link in our emails.


5. Who else has access to your information?

We may share your information with partners or companies who help us operate this site and related activities. This may include companies that assist with product delivery and other initiatives. Some of these entities may process your information outside the UK; however, we ensure that any transfer of your data is protected by appropriate safeguards.


6. Security

We take steps to protect your personal information and minimise unauthorised access. If you have an account with a password, please keep it secure and do not share it.


7. Contacting us, exercising your rights, and complaints

You have the right to know what information we hold about you, correct any inaccuracies, request deletion, restrict processing, object to our use of your information, or object to automated decision-making. To exercise these rights, please contact us at missionstudio@nesta.org.uk or write to us at 58 Victoria Embankment, London EC4Y 0DS UK.

If you are dissatisfied with how your request or complaint is handled, you may contact the Information Commissioner.


8. Changes to the privacy policy

We may change this privacy policy from time to time. Please review the policy periodically for the latest information on our privacy practices.

Nesta, a company limited by guarantee registered in England and Wales with company number 7706036 and charity number 1144091. Registered as a charity in Scotland number SC042833. 

Registered office: 58 Victoria Embankment, London, EC4Y 0DS