Forty weeks. Ten midwife appointments. Macha covers the rest.

Daily pregnancy care, built on what Macha knows about you.

For pregnant women in the UK  ·  Any trimester  ·  Built with NHS midwives

Open Macha

Most pregnancy apps tell you what fruit your baby resembles.

Macha tells you everything else.

How Macha works
01
Your health profile
We start by getting to know you.

At the start, you complete a health assessment covering your history, your circumstances and your risks. Macha uses this to personalise everything from day one.

Your health profile
N
Naerella
Week 24  ·  Est. due 11 Sep
Health flags
Iron levels — monitoring
Anxiety — logged 4 weeks running
Sleep — consistently below baseline
02
Your pregnancy roadmap
Every milestone, mapped from now to your due date.

All your NHS appointments, Macha check-ins and key milestones in one place. You always know what's coming and when.

NHS Macha Due date
✓
BEFORE 10 · DONE
Self-refer to maternity
No GP referral needed
✓
WEEK 7 · DONE
🌿 Weekly check-in
Every week between NHS appointments
✓
WEEK 8 · DONE
🌿 Weekly check-in
Every week between NHS appointments
✓
WKS 10–12 · DONE
Booking appointment
Full history, bloods, care pathway
About an hour. Blood pressure, booking bloods, urine check, discuss care pathway.📅 Add your appointment date
✓
WEEK 13 · DONE
🌿 Weekly check-in
Every week between NHS appointments
✓
WKS 11–14 · DONE
Dating scan + combined screening ⭐
Dates confirmed, screening offered
WKS 18–20
Anomaly scan
Detailed check of baby's development
03
Your daily check-in
A picture of how you're doing, built over time.

Each day, a short check-in tracks how you're feeling across energy, mood, sleep and symptoms. Over time, Macha builds a clear picture and flags what's worth paying attention to.

Your pregnancy picture
Last 14 days
Energy
4↓
Mood
6→
Sleep
3↓
Anxiety
6↑
🌿 Your sleep has been low for three weeks. Worth mentioning at your next appointment.
04
Your midwife prep
Show up to every appointment prepared.

As you check in each day, Macha builds a list of questions for your next midwife appointment. You arrive knowing what to ask, with a clear record of how you have been feeling.

Questions for your midwife
Week 25 appointment
✓
When will I have my glucose tolerance test?
My sleep has been very low for three weeks — is this something to look into?
I have had headaches on and off this week
What should I expect at my anomaly scan?
Added by Macha based on your check-ins
"

For the first time, I had something to show my midwife. Not just how I felt that day, but how I had been feeling for weeks.

Beta user, 24 weeks

About Macha

The future of pregnancy care is personal.

The gap in maternity care is real. Between appointments, most women navigate symptoms, questions and uncertainty without clinical support. Macha sits in that space, building a continuous picture of your health so that when you do see your midwife, you arrive informed and ready.

Personalised digital medicine is changing how people experience healthcare. Macha is part of that shift. Built with NHS midwives and grounded in NICE and NHS guidelines, it gives every woman the knowledge to understand her own pregnancy, ask the right questions and get the best from the care she receives.

Our Partners

Macha is part of an ecosystem of female-founded technology companies for social good.

Backing innovation for social good.
Mendara

Maternal mental health support for women after birth.
Birth Rebel

Connecting parents with non-medical caregivers for antenatal and postnatal support.
Reviewed by NHS midwives
NICE-aligned content

There's a lot of time between appointments.

Start your Macha care today

Create a free account to build your personalised pregnancy care plan and start your daily check-ins. App is coming soon.