Become one of the first women to start the pregnancy care revolution.

Macha checks in daily on your real symptoms, so you know what's normal for you, and when to act. Because you deserve the biggest event of your life to be taken seriously.

Developed in partnership with NHS midwives and backed by Nesta, the UK's innovation agency for social good.
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Pregnant woman using Macha

The pregnancy care you were never offered.

  • 🤔Daily check-in: your symptom questions answered daily.
  • 🔍Personalised Insights: what's happening in your body, and what helps.
  • 📈Trends: your patterns, your health, visible after a few check-ins.
  • 🌱Your care plan for all 4 trimesters: every NHS appointment mapped to your due date, every week explained and 4th trimester covered.

Free to start. Premium when you want more.

Subscribe now and Premium is free for life.

Everyone who signs up before Premium launches keeps a lifelong free Premium subscription. No card, no renewal, no catch.

Try Macha for free
General
Free

The daily care that fills the gaps between appointments.

Your health profile
Personalised from day one.
Your personalised roadmap
NHS and Macha appointments to your due date.
Care for all 4 trimesters
Because it doesn't just stop after birth.
Daily check-ins
In the app or over WhatsApp.
Your daily card
What's happening with your body today, based on what you told us.
High-level trends
How you're moving week to week.
Try Macha for free
Premium
Coming soon
£19.99 per month
or £149 a year

Everything in General, plus the parts that go deeper.

Prep me for my appointment
What's happened and what to raise.
Tell me more, on your daily card
Ask follow-up questions.
Tell me more, on your trends
Insights on what your data shows.
Granular trends
The detailed view over time.
Weekly digest
Your week in one read.
Try Macha for free

In their words

From women navigating early pregnancy with Macha.

First trimester · Understanding symptoms

"I googled my symptoms and just scared myself. Macha was the first thing that told me what was actually normal for where I was, not just a list of everything that could go wrong."

Claire
Claire
9 weeks
First trimester · Closing the gap

"I didn't want to bother anyone about every little thing before my booking appointment. Having Macha check in with me every day meant I wasn't just sitting with it on my own for weeks."

Asma
Asma
7 weeks
First trimester · Getting to know you

"It didn't just tell me nausea was normal, it explained why it was happening and when it would ease off. That was more than any app had ever managed to give me."

Sophie
Sophie
11 weeks

Our mission

The future of pregnancy care is personal. Join the revolution.

Maternity care in the UK is stretched thin. Between appointments, most women navigate symptoms and uncertainty with no clinical support at all. Macha closes the gap, catching what would otherwise wait for your next appointment.

Macha is built with NHS midwives and grounded in NHS and NICE guidelines. Women's health has never had the same investment in data and research as the rest of medicine, so every check-in you do helps build better lifelong care for the women who come after you.

Your data

Your health data is yours. It's encrypted and protected to GDPR standards. We never sell it, and we never use it without your consent.

Is what you're feeling normal?

Is it normal?